Northern Ireland Peace Agreement

(1998)

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Audience

Copies of the agreement were posted to every home in Northern Ireland, since voters were to cast their ballots in a referendum about it on May 22, 1998. Newspapers, official and unofficial Web sites, and the broadcasting media in Northern Ireland, the Republic of Ireland, and Great Britain reported extensively on what was widely considered a historical step toward reconciliation. For this reason, the greatest consideration was given to reaching the target audience, which was,...