Northern Ireland Peace Agreement

(1998)

Audience

Copies of the agreement were posted to every home in Northern Ireland, since voters were to cast their ballots in a referendum about it on May 22, 1998. Newspapers, official and unofficial Web sites, and the broadcasting media in Northern Ireland, the Republic of Ireland, and Great Britain reported extensively on what was widely considered a historical step toward reconciliation. For this reason, the greatest consideration was given to reaching the target audience, which was, first and foremost, the people of Northern Ireland. Citizens of the Republic of Ireland, as provided in the agreement, were to have a referendum, and the rest of Great Britain, although they had no referendum to consider, were still affected by the agreement. The intense media coverage of the peace talks, at which leaders from many organizations were present, indicated that another intended audience was the IRA, as well as the other paramilitary organizations, all of which were to begin...

Image for: Northern Ireland Peace Agreement

King William III leading his troops at the Battle of the Boyne (Library of Congress)

View Full Size